Low-cost toothbrush for use in rural India wins 2019 DBA Design Effectiveness Awards Grand Prix

Top prize at this year’s DBA Design Effectiveness Awards has been awarded to a toothbrush developed for the rural Indian market. The Sensodyne Daily Care toothbrush uses 45 per cent less material than standard toothbrushes and retails for just 30 pence. It was created by UK design consultancy DCA to help multinational pharmaceutical company GlaxoSmithKline […]

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