Volkswagen rebrands with “flat” logo to mark start of electric era

Volkswagen has rolled out its latest fully electric production car and updated its logo to mark “the start of a new era” for the German automaker. The ID.3 is the first production car in a new generation of fully electric vehicles by Volkswagen, and the first model to bear the company’s rebranded logo. Volkswagen has […]

Summa designs new visual identity for Spanish postal service Correos

Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. Summa updated the 350 year-old postal service’s logo with a “simple” and “purist” design, as well as introducing the new lettering created in collaboration with Monotype. Summa designed a new […]

“We wanted to create a symbol” with new minimal BT logo says designer Paul Franklin

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon. Red&White‘s brief was to create a more modern and “useful” visual identity, replacing the multicoloured globe logo that the organisation had been using since 2003. According […]

Alibaba offers bespoke typeface to businesses looking to rebrand

Chinese e-commerce giant Alibaba has released a new custom typeface that its partners, sellers and consumers can use free of charge to establish their own brand identities. The two fonts in the typeface, Alibaba Sans (Latin W1G) and Alibaba PuHuiTi (simplified Chinese), were debuted at the company’s annual UCAN design conference in Hangzhou, China, on […]

IKEA’s iconic blue and yellow logo made “future proof” in subtle redesign by Seventy Agency

Swedish furniture giant IKEA has unveiled an updated logo, although the changes will only be spotted by those with a keen eye for detail. Stockholm brand agency Seventy Agency developed the new ident, in its first redesign since 1983. It sees the blue block letters of the iconic IKEA logo subtly enlarged to snugly fill the edges of […]

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