Nike’s latest Joyride sneaker creates the feeling of “running on bubbles”

Nike‘s Joyride Run Flyknit trainer features a cushioned underfoot platform made up of thousands of tiny rubber beads that mould to the runner’s foot shape and stride over time. The Nike Joyride Run Flyknit is designed for all runners, from beginner to athlete, with a springy sole that has been engineered to absorb the impact […]

Nike channels 1980s nostalgia into Stranger Things sportswear collection

Nike has looked back into it archives from the 1980s to create a collection of clothing and sneakers based on Netflix series Stranger Things. Featuring tracksuits, tees, sportswear and sneakers, the two-part range offers a fresh twist on retro Nike designs including the Cortez, Blazer and Tailwind shoes. The first part of the collection, launching […]

Nike introduces plus-size and para-sport mannequins to London store

Nike has redesigned the women’s floor of its flagship shop in London, introducing plus-size and para-sport mannequins for its sportswear displays. The sports brand has created a dedicated space for women on the third floor of its huge Oxford Street store. Mannequins with different body types, including plus size and para-sport mannequins, are intended to better […]

Tej Chauhan designs car tyre based on Nike’s Air Force 1 sneaker

London industrial designer Tej Chauhan‘s latest projects include a car tyre imprinted with the Nike swoosh and a smart speaker phone that links up with Amazon Alexa. Chauhan created the Nike tyre in response to a brief from luxury car manufacturer Lexus and advertising agency TeamOne. It asked him to put an artistic spin on […]

Virgil Abloh opens NikeLab pop-up in Chicago

Nike and designer Virgil Abloh have opened a temporary NikeLab space in Chicago where architects and designers can host workshops with the local community. The Re-Creation Center pop-up opens today at 673 North Michigan Ave. It offers the local youth mentoring and workshops, as well as access to exclusive Nike products. Abloh, the founder of fashion […]

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