Volkswagen rebrands with “flat” logo to mark start of electric era

Volkswagen has rolled out its latest fully electric production car and updated its logo to mark “the start of a new era” for the German automaker. The ID.3 is the first production car in a new generation of fully electric vehicles by Volkswagen, and the first model to bear the company’s rebranded logo. Volkswagen has […]

Visual identity for Re:publica rebels against digital culture with reams of text

Fertig Design has created a visual identity for the Re:publica conference that uses lengthy passages of text and typography instead of conventional graphics to pay “homage to the written word”. The annual conference is the largest aimed at the digital and internet society, and saw its third edition this year in Berlin. This year’s theme […]

Summa designs new visual identity for Spanish postal service Correos

Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. Summa updated the 350 year-old postal service’s logo with a “simple” and “purist” design, as well as introducing the new lettering created in collaboration with Monotype. Summa designed a new […]

“We wanted to create a symbol” with new minimal BT logo says designer Paul Franklin

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon. Red&White‘s brief was to create a more modern and “useful” visual identity, replacing the multicoloured globe logo that the organisation had been using since 2003. According […]

Brexit Party logo “a very clever piece of graphic design” says Design of the Year winner

The Brexit Party will receive a lot of votes in the UK’s upcoming European elections thanks to clever graphic design, says Ben Terrett, the designer behind the award-winning gov.uk website. In a post on Instagram, the British designer praised the arrow-shaped logo adopted by the newly formed pro-Brexit political party, which is led by former […]

IKEA’s iconic blue and yellow logo made “future proof” in subtle redesign by Seventy Agency

Swedish furniture giant IKEA has unveiled an updated logo, although the changes will only be spotted by those with a keen eye for detail. Stockholm brand agency Seventy Agency developed the new ident, in its first redesign since 1983. It sees the blue block letters of the iconic IKEA logo subtly enlarged to snugly fill the edges of […]

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