Seek app lets users identify plant and animal species in real time

Kids can identify plants, flowers, insects and wildlife while tracking biodiversity in their area, using the augmented-reality app Seek by iNaturalist and the WWF. Described as “like Pokémon Go for nature”, Seek lets users point their smartphone camera at any plant or animal species to identify it in real time. Anyone can use the app, […]

Arthur Carabott designs app that is “like virtual reality for the ears”

London designer Arthur Carabott has worked with composer Anna Meredith to create an augmented reality app that immerses listeners in a piece of music. Called Moonmoons AR, the application allows users to place six virtual speakers anywhere in their surrounding environment, whether close or far away, in front of or behind them. Meredith’s song, also […]

Jon Emmony designs “Europe’s largest AR experience” for Selfridges

Jon Emmony has installed a five-storey augmented reality experience, called Digital Falls, in the atrium of Selfridges department store in London. The AR artwork saw the five-storey atrium at Selfridges transformed into a column of water inhabited by pulsing, sculptural shapes that were inspired by bioluminescent creatures. It was described by its creators as “Europe’s largest AR […]

Google Maps launches AR walking directions

Google has released a beta feature for its Google Maps service called Live View, which uses augmented reality to show users which direction to walk in. Launched on 8 August, Google’s Live View mode uses the phone owner’s camera, location data and visual information from Street View to tell them where to go when exploring an […]

Natuzzi launches Augmented Store for VR furniture shopping

The Italian furniture brand Natuzzi has embarked on what it calls “a new era of advanced, white-glove customer service” by launching a virtual-reality shopping experience. The brand’s Augmented Store is part of its New York City Madison Avenue showroom. It enables customers to enter a digitally rendered version of their own home in virtual reality […]

Apple offers new augmented reality art tours in six major cities

Apple has collaborated with New York’s New Museum to launch a series of augmented reality (AR) experiences that will see six large-scale virtual artworks take over major global cities. Called [AR]T, the AR experiences will feature works by seven artists chosen by the contemporary art museum, that will pop up across London, San Francisco, New […]

OMSE uses augmented reality to create moving 3D typography for Printworks

London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. The new creative campaign was developed by OMSE to promote the launch of Printworks‘ autumn-winter season of events across a variety of platforms. The existing graphic identity is based on the venue’s heritage […]

Five leading AR designers creating face filters for Instagram

With augmented reality technology becoming more readily available, young designers are creating face filters for social media platforms. Design reporter Gunseli Yalcinkaya picks five of the most interesting examples. Johanna Jaskowska Berlin-based digital artist Johanna Jaskowska looked to the way light reflects on a person’s face when creating her range of shimmering and shiny face […]

Invisible Landscapes installations explore how virtual reality will change architecture

The Royal Academy of Arts has unveiled a series of installations that show how virtual and augmented reality technologies can change the experience of buildings and spaces. The four installations were created by architect Gilles Retsin, 3D-scanning studio ScanLAB, designer Keiichi Matsuda and design studio Soft Bodies. Together they form the third and final instalment of Invisible Landscapes, a […]

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