Adidas and Fabio Novembre reinvent the classic varsity jacket

Adidas has partnered with designer Fabio Novembre to create patches for its VRCT jacket — a customisable and adaptive take on the American college classic. Novembre Studio designed the font for the varsity – or VRCT – jacket, a style that has been associated with college sports since the Harvard University baseball team debuted their […]

Rhomboid roof brings light into COBE’s Halftime building on the Adidas campus

COBE has completed the Halftime building at the Adidas headquarters in Herzogenaurach, Germany, which is distinguished by a giant rhomboid-shaped roof. The 15,500-square-metre Halftime building was designed by COBE as a multifunctional venue that provides staff, brand ambassadors and visitors to Adidas’ World of Sports campus with an array of formal and informal meeting spaces. […]

Lab-grown spider silk used for Adidas x Stella McCartney biodegradable dress

Adidas and Stella McCartney used vegan spider-style silk by Bolt Threads to create the Biofabric Tennis Dress, which can “fully biodegrade”. The Adidas x Stella McCartney Biofabric Tennis Dress is made using Microsilk, a bioengineered yarn made from yeast by Californian biotech startup Bolt Threads. The Microsilk fabric eventually breaks down back into the environment, […]

Adidas revives iconic “bruised banana” shirt for Arsenal away kit

Adidas has reinterpreted Arsenal’s classic early-1990s yellow and blue shirt as the football team’s away kit for the 2019/20 season. The predominantly yellow kit, which will be wore by Arsenal’s men’s and women’s football teams at away games this season, is covered with a shaded zigzag pattern. The latest away kit is based on the 1990s bruised […]

Adopting circular design is “good for business” says Adidas eco-innovation leader

Embracing the circular economy and closed-loop design is the only way for brands to achieve business success while safeguarding the planet, according to a senior member of the innovation team at Adidas. The circular economy “is the solution,” said Dharan Kirupanantham, who is an eco-innovation programme leader at the sportswear brand. “We don’t see it […]

Adidas loses bid for three-stripe trade mark in the EU

An EU court has told Adidas it cannot hold a trade mark for the use of three stripes “in any direction”. A ruling made yesterday by the General Court of the EU in Luxembourg has upheld a 2016 decision, preventing Adidas holding exclusive copyright of the use of three stripes on products in the European […]

Adidas unveils fully recyclable Futurecraft Loop sneaker

Adidas has launched a sneaker made from virgin plastic that can be ground up and remade again, as part of the company’s bid to mitigate the plastic crisis. The Futurecraft Loop shoe was launched 17 April by Adidas as a first step for the brand to help “get off plastic waste”. The aim was to […]

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